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Apply the Precautionary Principle if the risks are uncertain but potentially serious: protect first, prove later. JD Solomon Inc. provides practical solutions.
Apply the Precautionary Principle if the risks are uncertain but potentially serious: protect first, prove later.

The Precautionary Principle was born out of the risk and uncertainty associated with humans and the natural environment. Most financial wonks, corporate risk managers, and engineers working in physical processes have likely never heard of it. The idea behind the Precautionary Principle is that we should act to prevent harm before it occurs. Laws and regulations should anticipate harm and prevent it from happening. It is consistent with the adage “better safe than sorry”. It has much intuitive appeal when uncertainty is high, especially if you are on the receiving end of the potential negative impact.

 

The Trouble with the Precautionary Principle

However, there is trouble one layer below the intuitive thought. The Precautionary Principle dictates that indication of harm, rather than proof of harm, should be the trigger for action. This essentially shifts the burden of proof from humans and the environment to those entities that produce, import, or use the substance in question. It requires that those who seek to introduce chemicals into our environment, or risk, must first demonstrate that what they propose to do has been tested and no evidence of harm has been shown.

 

To Wait or Not To Wait?

If this sounds somewhat like the testing of new pharmaceuticals, it is. And this is the tough part. We feel protected by new medications being introduced only after there is a limited risk that they will harm us. However, many people become ill or die as we wait to reduce uncertainty.

 

Example: PFAS

In the environmental sector, per- and polyfluoroalkyl substances (PFAS), which have been chemically produced by man since the 1940s, have the potential to improve our quality of life. They are found in many products ranging from stain-repellent fabrics, water-repellent clothing, nonstick cooking pans, polishes, waxes, paints, and cleaning products. In commercial sectors and industrial sectors, PFAS compounds are used in fire-fighting foams, electronics manufacturing, chrome plating, and other production processes.


PFAS compounds have the potential downsides, including adverse health effects. While their advantages include being resistant to heat, water, and oil, PFAS compounds do not break-down easy in nature (they are considered “persistent”) and they tend to accumulate in living humans, animals, and plants.


The list of new products and the underlying chemical compounds is growing exponentially. The downside is that testing, or regulation, cannot keep up with them individually. And in combination with one another, well, forget about it. USEPA is one good source on the thousands of contaminants of emerging concern and the associated challenges with addressing them.

 

More Dynamic Than Static

So “better safe than sorry” only addresses a high-level aspect of dealing with risk and uncertainty. Fine points such as “by how much” and “in what combination” are necessary considerations. So is the nemesis of all Small World, static-thinking risk managers – time, and timing. Risk and uncertainty are indeed more dynamic than static.

 

What Does It Mean?

What does the Precautionary Principle mean to us in a world full of both measurable risks and immeasurable uncertainties? Here are five thoughts.

 

The Right Thing Is Often Obvious

First, there are certain things we should do and others we should not. Doing the right thing is often obvious. Forget about too much optimization. Forget about saving your job, making money, or leaving too much sunk investment on the table. As Abraham Lincoln said, “firmness in the right, as God gives us the ability to see the right.”

 

Uncertainty is Dynamic

Second, it is easy to be a risk expert and a key advisor when thresholds of harm or regulatory action levels have been set. Setting the thresholds of harm and regulatory action levels is the hard part. In a Small World, expectations and objectives can be measured by compliance. In Large Worlds full of uncertainty, the expectations and objectives occur in a very dynamic environment.

 

“Risk-Based” Is Best for Prioritization

“Risk-based” is not all that it has promoted to be. It is an approach, best used for prioritization, with the underlying working assumption that some things are more important than others. A risk-based approach does not provide assurance that the right thing is being done. A risk-based approach simply assures that the right thing is being done for and by those making the decisions.

 

Context Matters

Context matters. In Small Worlds, we must take the time and make the effort to test, measure, and do quantitative analysis. In Large Worlds, there will always be complexity and uncertainty that cannot be measured, modelled, and understood. Good judgment and expertise in dynamic decision making is required.

 

Don’t Be Tone Deaf

Fifth, have empathy. Think less from the perspective of the numbers and the risk assessment, and more from the perspective of your family and friends having to drink the water, breath the air, or ingest the product. The Voice of the Customer, as we cite in manufacturing and quality circles, should be more than superficially getting the end user to be satisfied for some short period of time.

 

Applying the Precautionary Principle

When looking backwards, after the fact, and when knowledge is perfect, the Precautionary Principle may appear to be illogical or irrational. When looking forward in Large Worlds full of uncertainty, the principle has a more solid foundation. How much do you really believe the fancy models and even your own forecasts? Would you bet the lives of the people you care most about on them? The most illogical or irrational thing that we can do is not live to fight another day.


 

 Much can be learned from different practice areas related to approaches for dealing with risk and uncertainty. For more on the roots of the Precautionary Principle, see Sandra Steingraber’s classic Living Downstream: An Ecologist's Personal Investigation of Cancer and the Environment.


 

This article was first published by JD Solomon on LinkedIn.

Solomon, J. D. (2018, October 3). Risk and uncertainty: The precautionary principle. LinkedIn. https://www.linkedin.com/pulse/risk-uncertainty-precautionary-principle-jd-solomon



JD Solomon writes and consults on decision-making, reliability, risk, and communication for leaders and technical professionals. His work connects technical disciplines with human understanding to help people make better decisions and build stronger systems. Learn more at www.jdsolomonsolutions.com and www.communicatingwithfinesse.com.


The NC Chamber's Environmental Compliance Conference is on February 4, 2026, in Raleigh, NC.
The NC Chamber's Environmental Compliance Conference is on February 4, 2026, in Raleigh, NC.

JD Solomon will be a featured speaker at the NC Chamber’s annual Environmental Compliance Conference on February 4, 2026. The event will explore pressing regulatory issues, legislation, and policy decisions currently impacting the air, water, waste, and natural resource arenas.


JD will be speaking in his role as chair of the NC Environmental Management Commission.


Other speakers include USEPA Region 4 Regional Administrator Kevin J. McOmber, NC DEQ Secretary Reid Wilson, NCDEQ Air Quality Division Director Mike Abraczinskas, NCDEQ Division of Water Resources Director Richard Rogers, and others.


 

 

The NC Chamber is the leading business advocacy organization in North Carolina. The Chamber works in the legislative, regulatory, and political arenas to proactively drive positive change, ensuring that North Carolina is one of the best places in the world to do business.

JD Solomon is an engineer, planner, and environmental leader with more than 30 years of experience integrating environmental policy, infrastructure planning, and regulatory decision making. JD is in his third term as EMC chair, having served previously under Governors McCrory and Cooper (2016 - 2018) and most recently from 2023 to 2025. He was re-elected as chair in November 2025 for a two-year term.

Structure in reports and presentations isn’t about decoration, formatting, or slide order. It is the difference between a message that lands and one that evaporates. JD Solomon Inc. provides practical solutions for communicating issues with high complexity and uncertainty.
Structure in reports and presentations isn’t about decoration, formatting, or slide order. It is the difference between a message that lands and one that evaporates.

I recently watched a seasoned colleague—smart, experienced, and deeply respected—fall into this exact trap. She delivered 50 content slides in 40 minutes. The “money slide,” the one that tied everything together, appeared at minute 39. The opening lacked a clear takeaway. The closing lacked a punch. The only thing the decision makers remembered was how much information they were given, not what they were supposed to do with it.

 

This is why the first S in FINESSE—Structure—matters so much.

 

Structure isn’t about decoration, formatting, or slide order. It is the backbone of accessibility, inclusion, and comprehension—the difference between a message that lands and one that evaporates.

 

As part of the FINESSE Fishbone Diagram®, Structure is a powerful tool for communicating issues with high complexity and uncertainty.

 

Why Structure Matters in FINESSE

The bottom fin of the FINESSE Fishbone Diagram®—Empathy, Structure, and Synergy—is all about the audience. Structure is the part that ensures your message is received the way you intend. Decision makers do not have the time—or the need—to ascend the mountain of knowledge you climbed. They want the time, not the watch.

 

Structure solves that problem by forcing you to start with the conclusions, layer the details, and make the communication accessible to everyone in the room—including the 8 to 25 percent who may have visual or hearing impairments or who speak a different first language. JD’s Rule of 12 reminds us that accessibility is not a niche concern; it is a structural requirement.

 

Three Ways to Use Structure with the FINESSE Fishbone Diagram

1. Start with the Opening and Closing—Not the Middle

Technical professionals spend most of their time on the main body because that is where the analysis lives. But decision makers form their impressions in the first 90 seconds and make their decisions in the last 90 seconds.

 

The FINESSE Fishbone Diagram® reinforces this discipline. The Structure bone reminds you to:


  • Open with the key takeaways.

  • Close with the same takeaways, reinforced through Q&A

  • Keep the middle lean and layered.

 

This is the three‑act structure that has stood the test of time.

 

2. Choose a Presentation Sequence That Serves the Audience

Most professionals default to a chronological sequence because that is how they learned in school and how the scientific method unfolds. But chronological sequences rarely serve decision makers.

 

Instead, choose a sequence that aligns with the FINESSE principle of clarity:


  • Spatial (where things are)

  • Paired (advantages vs. disadvantages, costs vs. benefits)

  • Three‑Act (opening, main body, closing) 


The FINESSE Fishbone Diagram® helps you visualize these options and select the one that best supports your message.

 

3. Use Structure to Make Your Communication Accessible and Inclusive

Structure is not just about logic. It is about inclusion. The three Vs—visual, vocal, and verbal—sit under Structure in FINESSE because they determine whether your message reaches everyone in the room.

 

  • Simple structural choices make a big difference:

  • High‑contrast visuals

  • Clear verbal summaries

  • Logical sequencing

  • Layered detail

  • Predictable transitions

 

When you use the FINESSE Fishbone Diagram® to plan your structure, you naturally build communication that includes everyone.

 

The Bottom Line

Structure is the first S in FINESSE for a reason. It is the foundation that makes every other part of the framework work. Without Structure, your Frame collapses, your Illustrations lose impact, and your Empathy never reaches the audience.

 

The FINESSE Fishbone Diagram® gives you a visual anchor to build that structure—one that keeps you focused on what decision makers need, not what analysts prefer.

 

If you want your communication to be understood, remembered, and acted upon, start with Structure. That is how you communicate with FINESSE.

 


The elements of the FINESSE Fishbone Diagram® are Frame, Illustrate, Noise reduction, Empathy, Structure, Synergy, and Ethics.


 

JD Solomon Inc. provides solutions for program development, asset management, and facilitation at the nexus of facilities, infrastructure, and the environment. 

JD Solomon writes and consults on decision-making, reliability, risk, and communication for leaders and technical professionals. His work connects technical disciplines with human understanding to help people make better decisions and build stronger systems. Learn more at www.jdsolomonsolutions.com and www.communicatingwithfinesse.com

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